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[BUSINESS] · Vietnam, New Zealand · 5 sources

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Annaliese Atina appointed General Director of Ford Vietnam

Ford Motor Company has announced the appointment of Annaliese Atina as the new General Director of Ford Vietnam, effective December 1, 2026. Atina, who currently serves as the General Manager and CEO of Ford New Zealand, will relocate to Hanoi to assume her new responsibilities.

Atina will report directly to Andrew Birkic, Vice President of Business and Service for Ford's International Markets Group. She succeeds Ruchik Shah, who is transitioning to manage a different market within the company.

With over 20 years of leadership experience across the automotive, FMCG, telecommunications, and technology sectors, Atina is expected to drive business growth and enhance customer experience. This leadership change follows recent product updates in the Vietnamese market, including upgraded versions of the Ford Ranger and Everest, as well as the launch of the Territory Platinum.

Entities

Andrew Birkic · Annaliese Atina · Ford Motor Company · Ford Vietnam · Hanoi · Ruchik Shah

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