Antal Rogán’s former office spent millions on ads via ex-wife’s media site

Documents obtained by Átlátszó reveal that the former Prime Minister’s Cabinet Office, led by Antal Rogán, purchased advertising on the website twn.hu at significantly inflated prices. Between January 2020 and March 2024, the office purchased advertising space for 53 campaigns totaling 158 million forints.

The website twn.hu is published by Top News Hungary Kft., a company co-owned by Cecília Rogán-Szendrei, the former wife of Antal Rogán. Financial reports indicate the company has achieved substantial revenue, exceeding 5 billion forints in net turnover with approximately 4 billion forints in taxed profit, much of which was distributed as dividends to the owners.

Industry experts noted that even with a 60 percent discount, the cost per appearance was considered overpriced. These government campaigns were executed through New Land Media Kft., which also collected a 15 percent agency fee.