Antonela Roccuzzo expands business profile and brand partnerships

Antonela Roccuzzo has established a significant commercial presence through social media content creation and various business ventures. As a global ambassador for the makeup brand Anastasia Beverly Hills, she recently launched a limited-edition makeup capsule.

Her entrepreneurial history includes a failed franchise of Ricky Sarkany in Barcelona, co-founded with Sofía Balbi, and the successful children's clothing brand Enfans. Founded alongside her sister, mother, and cousin, Enfans is based in Rosario and maintains a presence in over thirty multi-brand stores.

Additionally, the connection between Roccuzzo and her husband, Lionel Messi, was facilitated by Lucas Scaglia. A childhood friend of Messi from their time at Newell’s Old Boys and a cousin of Roccuzzo, Scaglia played a key role in their early relationship, including a shared family trip to Mar del Plata in 1997.