Anua gua sha cream trends following Kendall Jenner routine

A Korean skincare product, the Anua Collagen Retinol Refining Gua Sha Cream, has gained significant popularity following its use by Kendall Jenner in her post-workout routine. The product features a built-in metal applicator, often shaped like a “W”, designed to mimic gua sha massage movements along the jawline and neck.

The cream is intended to promote lymphatic drainage, reduce puffiness, and improve skin firmness. Its formula includes encapsulated retinol to target wrinkles while minimizing irritation, alongside collagen for hydration and peptides to support skin elasticity. The trend has seen high demand, with reports of the product selling out in certain markets like the UK.