AnyMind Group expands market reach and AI capabilities

AnyMind Group has announced two major strategic initiatives involving brand expansion and technological integration.

First, in collaboration with Sun Smile, AnyMind Group will support the Japanese market entry of the South Korean skincare brand Dr. Reju-All. The brand, developed by doctors and pharmacists, will launch its products through offline channels including @cosme STORE, Loft, and various variety shops starting in October 2025. AnyMind Group will utilize its digital marketing and e-commerce expertise to drive brand growth both online and offline.

Second, AnyMind Group has entered a strategic partnership with Alibaba Cloud to enhance its AI live commerce platform, AnyLive. The company is integrating Alibaba’s Qwen large language and multimodal AI model family into the AnyLive platform. This integration aims to improve the ability of AI avatars to understand viewer intent and generate real-time, contextually accurate responses in multiple languages, including Japanese, to facilitate more natural and efficient live commerce experiences across Asian markets.