Aora India launches direct-to-consumer wellness website

Aora India Private Limited has launched its direct-to-consumer (D2C) website, aoraspectrum.com, expanding its reach beyond existing online marketplaces in India and the United States. The new platform integrates the company’s range of dietary supplements with a digital wellness platform to provide a unified consumer experience.

The current product portfolio focuses on five key areas: gut health, daily nutrition, hair wellness, liver support, and bone and joint care. The company plans to use the new website as the primary launchpad for future wellness formulations.

Aora states that its supplements are manufactured in GMP and SSCI-certified, U.S. FDA-registered facilities. Products are tested for quality and safety in accordance with the requirements of the Food Safety and Standards Authority of India (FSSAI).