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[BUSINESS] · Japan · 4 sources

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Retailers launch new lifestyle and fashion products

Several companies are launching new consumer products in the lifestyle and fashion sectors.

Shueisha will release ‘Margaret Howell Life and Work’ on September 5. This bilingual book, marking the designer's first new publication in 20 years, explores her design philosophy and lifestyle. An exhibition celebrating the release will be held at the Daikanyama T-SITE Garden Gallery.

MUJI has introduced a ‘Wind-Passing Bicycle Helmet’ priced at 4,990 yen. Designed with a minimal aesthetic, the helmet features a structure to prevent heat buildup and a magnetic buckle for quick use, addressing common concerns regarding helmet comfort and hair preservation.

Aoyama Trading has launched an ‘Accordion Tote Bag’ available at 300 major stores and its online shop. The bag utilizes CORDURA Advanced Fabrics and features a three-compartment bellows structure designed to organize items such as laptops, water bottles, and UV protection tools. The tote is priced at 18,590 yen.

Entities

Aoyama Trading · Aoyama Trading Co., Ltd. · Margaret Howell · Muji · Shueisha · Yofuku-no-Aoyama