AP Diseño wins World Best Packaging 2026 awards for Henkel México redesign

The Mexican agency AP Diseño has received recognition at the World Best Packaging 2026 awards for its redesign of the Barracuda product line for Henkel México. The project focused on reimagining the visual identity of the male grooming and styling brand using a pirate-themed concept to improve shelf visibility and brand navigation.

AP Diseño secured the Gold Brandor Medal 2026 for the best packaging design of a system or line, as well as a selection in the Beauty and Perfume category. The redesign aimed to transform functional packaging into a strategic brand asset by improving color coding and graphic hierarchy.