AP R posts record Q2 profit as North America and Europe drive sales surge

South Korean cosmetics firm AP R announced a record second‑quarter operating profit of 1.906 trillion won, up 134.5 % year‑on‑year, on sales of 7.675 trillion won, a 134.2 % increase. The surge was led by the North American and European markets, whose combined share of revenue rose from about 40 % a year ago to 68 % this quarter. North America posted sales of 3.763 trillion won, up 264.6 %, while Europe recorded 1.451 trillion won, up 380.3 %. The beauty division alone grew 185.5 % to 6.483 trillion won. AP R plans further expansion, including entry into Costco in the United States and broader online distribution through Amazon and TikTok Shop in Europe. A company spokesperson said, “The growth base built around North America is rapidly expanding to new markets such as Europe, putting the global business on a stable growth trajectory.”