APG|SGA acquires ESH Médias outdoor advertising spaces

APG|SGA has acquired the digital and analog outdoor advertising spaces of Horizon, the outdoor advertising division of the ESH Médias group. While the financial terms of the transaction were not disclosed, the deal is intended to strengthen APG|SGA’s presence in the Swiss Romandie region by improving its coverage of local markets.

As part of the agreement, Impactmedias—the advertising agency for the ESH Médias group—will gain access to APG|SGA’s entire outdoor advertising inventory in French-speaking Switzerland starting January 1, 2027. This inventory includes over 11,000 analog and 350 digital spaces in public areas such as streets, squares, stations, and mountain resorts, as well as an additional 19,000 analog and 903 digital spaces on and in public transport.

ESH Médias CEO Sébastien Hersant stated that the partnership allows Impactmedias to accelerate its strategy for developing multimedia communication solutions for advertisers in Western Switzerland. APG|SGA CEO Markus Ehrle noted that the company gains a locally anchored sales organization through Impactmedias.