APO Group appoints Fadi El Abdallah and launches new division

APO Group, a pan-African communications consultancy, has appointed Fadi El Abdallah as Chief Strategic Advisor for Reputation and Crisis Communications. El Abdallah previously served as a spokesperson and Head of Public Affairs for the International Criminal Court.

Alongside this appointment, the consultancy has launched a new Strategic Reputation & Crisis Communications division. This unit is designed to assist multinational corporations, financial institutions, African governments, and various pan-African organizations in managing and recovering from high-stakes reputational crises. Services offered include crisis rapid response, executive counsel, crisis readiness, reputation recovery, and continuous crisis intelligence.