Apollo Sports expands ski travel offerings amid 15% sales growth

Apollo Sports reports a 15 percent increase in ski travel sales compared to the same period last year. To meet rising demand for the 2026/27 winter season, the travel organizer is expanding its offerings with new destinations and specialized experiences.

Key trends identified by the company include growing interest in destinations outside the Alps, particularly in Eastern Europe and the Caucasus. There is also an increasing demand for experience-based travel, such as catskiing and off-piste skiing, as well as shorter, more flexible trips.

A major addition to the portfolio is Jasná, Slovakia’s largest ski resort, which features over 50 kilometers of prepared slopes and modern lifts. Apollo Sports highlights Jasná as an attractive alternative to the Alps due to its pricing and inclusive packages. Additionally, the company is expanding its presence in Georgia, building on the success of Gudauri by introducing catskiing in Bakhmaro.