Appistoki and Salesforce launch AI innovation hub in Taguig

Appistoki and Salesforce have launched the Salesforce Data and AI Center of Excellence at the Novare headquarters in Bonifacio Global City, Taguig. The facility is designed to accelerate AI-driven enterprise transformation in the Philippines by providing a space for businesses to test and implement agentic AI tools.

The center utilizes Salesforce’s Agentforce platform and Data 360 engine to help organizations automate workflows and unify customer data. While the hub is intended to support various corporate sectors, its initial focus is the Philippine real estate industry, which accounts for over 5 percent of the national GDP.

Real estate applications being explored include intelligent lead engagement, personalized property recommendations, and AI-assisted customer support. Major local developers, such as Ayala Land Inc., are already working with Appistoki to integrate AI capabilities into their existing customer data platforms.