Apple AirPods Pro 3 drop to €199 ahead of Amazon Prime Day

Apple’s AirPods Pro 3 have been reduced to €199, down from the regular €249, in a price cut timed before Amazon’s Prime Day 2026. The discount, reported in Germany, is part of a broader set of Apple promotions that include AirPods 4 at €99, the new AirPods Max 2 at $499 (regular $549), and an Apple Watch Series 11 at $299. These deals are being highlighted across multiple retailers ahead of the major shopping event, signaling aggressive pricing to boost volume and conversion.

The price reductions affect both consumers and enterprises, as Apple’s latest AirPods Pro 3 feature enhanced active‑noise‑cancelling, a heart‑rate sensor, and updated firmware that improves security and stability. The discounts are expected to shift market dynamics in the premium‑audio segment, pressuring competitors such as Samsung and Sennheiser.