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Apple September event expected to feature foldable iPhone Ultra and new hardware
Apple is preparing for a major hardware event in September, which is expected to feature up to eight new products. The centerpiece of the event is anticipated to be the iPhone Ultra, the company’s first foldable smartphone, which may feature a 7.8-inch internal display and a titanium chassis. Other key products expected include the iPhone 18 Pro and Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4.
In addition to mobile devices, Apple is reportedly expanding its smart home ecosystem with the potential announcement of a new Apple TV 4K, an updated HomePod mini 2, and a preview of a new smart home hub. The company is also expected to introduce new wearable technology, with long-term plans for a significant Apple Watch redesign and potential exploration of smart rings.
However, the company faces significant challenges. Rising memory chip prices and a global shortage are expected to drive up manufacturing costs, with the iPhone 18 Pro's bill of materials estimated to be 38 percent higher than its predecessor. These supply constraints may lead to limited stock at launch and higher retail prices. Furthermore, leadership transition is on the horizon, as John Ternus is expected to succeed Tim Cook as CEO.
Entities
Apple · Bloomberg · John Ternus · Mark Gurman · TSMC · Tim Cook
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Leaks suggest the new foldable iPhone Ultra may lack a dedicated telephoto lens to maintain a thin design. www.yankodesign.com · phone.cnmo.com
- [○ 1 SOURCE] For the first time since 2007, Apple is expected to skip the launch of a standard iPhone model in September, pushing entry-level models to 2027.
- [○ 1 SOURCE] John Ternus is expected to succeed Tim Cook as Apple CEO during the upcoming leadership transition. www.technobaboy.com
- [● 5 SOURCES] The lineup may include the Apple Watch Series 12 and Apple Watch Ultra 4. www.smartworld.it · www.maclife.de · www.technobaboy.com
- [● 2 SOURCES] The iPhone 18 Pro Max is expected to feature a 2nm A20 Pro chip and a variable aperture camera. thecsrjournal.in · www.news18.com
- [○ 1 SOURCE] Rising commodity and memory chip prices may force Apple to increase product prices. www.technobaboy.com
- [● 6 SOURCES] Apple is expected to introduce new smart home products, including a new Apple TV 4K, HomePod mini 2, and a potential preview of a new smart home hub. www.smartworld.it · www.technobaboy.com · www.ceotech.it · www.maclife.de
- [● 7 SOURCES] Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone Ultra in September. www.smartworld.it · www.maclife.de · www.technobaboy.com · thecsrjournal.in · www.ceotech.it
- [● 6 SOURCES] The September lineup may include the Apple Watch Series 12, Apple Watch Ultra 4, Apple TV 4K, and HomePod mini 2. www.smartworld.it · www.technobaboy.com · www.ceotech.it · www.maclife.de
- [○ 1 SOURCE] Leaks suggest the foldable iPhone Ultra may lack a dedicated telephoto lens to maintain a thin design. www.yankodesign.com
- [● 2 SOURCES] Apple is planning a significant expansion into smart home products. www.smartworld.it · www.technobaboy.com
- [○ 1 SOURCE] Stocks of the iPhone 18 Pro and the foldable iPhone Ultra could be limited at launch due to a global memory chip shortage. www.hardwarezone.com.sg