Apple Announces Upcoming Price Hikes for iPhone, Watch and AirPods

Apple said it will raise prices on several flagship products after a series of increases in June that affected iPads, Macs, Apple TV and HomePod devices. CEO Tim Cook warned that the next round of hikes will include the iPhone, Apple Watch and AirPods, with the changes expected to coincide with the September iPhone launch. Rumors suggest the new iPhone 18 Pro could start at $1,299‑$1,399, while the iPhone 17 Pro may be priced from $1,099. Similar premium pricing is anticipated for the upcoming Apple Watch Series 12 and the next‑generation AirPods.