started · updated
Apple prepares iPhone 18 Pro and foldable iPhone Ultra launch
Apple is preparing for a major product cycle in September 2026, with reports suggesting the launch of the iPhone 18 Pro series and the company’s first foldable smartphone, potentially named the iPhone Ultra. The foldable device is expected to feature a book-style design with an internal display between 7.7 and 7.8 inches and an external screen of approximately 5.3 to 5.5 inches.
Hardware upgrades for the iPhone 18 Pro series are expected to include the A20 Pro chip manufactured by TSMC using a 2nm process, variable-aperture camera technology, and larger batteries. One leak suggests the Pro Max could feature a 5,391 mAh battery.
However, rising component costs pose a challenge. Analysts report that the bill of materials for a 256GB iPhone 18 Pro could increase by 38% due to soaring memory costs, which are projected to account for over 40% of total component costs by 2027. Consequently, rumors indicate Apple may raise prices for the iPhone 17 lineup as early as August 2026, and the iPhone 18 Pro series could see price increases of $250 to $300.
Entities
Apple · Counterpoint Research · Fixed Focus Digital · Huawei · John Ternus · Mark Gurman · Samsung · Sonny Dickson · TSMC · Tim Cook · TrendForce · Xiaomi
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 7 SOURCES] Rumors suggest Apple may raise prices for the iPhone 17 lineup starting August 10, 2026. www.peoplenews.tw · ototekno.harianjogja.com · soha.vn · www.elnacional.cat · jablickar.cz · +2 more
- [● 5 SOURCES] The cost of components for a 256GB iPhone 18 Pro could increase by roughly 38% compared to the previous generation. www.apfelpage.de · www.go4it.ro · timesng.com
- [● 5 SOURCES] Memory component costs are projected to rise from 10% of total component costs to over 40% by early 2027. www.go4it.ro · www.apfelpage.de · kenh14.vn · timesng.com
- [● 5 SOURCES] The rumored foldable iPhone Ultra may feature a 7.8-inch internal display and a 5.5-inch external display. noticiasargentinas.com · thetechnologyexpress.com · technews.tw · www.letemsvetemapplem.eu · bazaartimes.com
- [● 9 SOURCES] The iPhone 18 Pro and Pro Max are expected to be unveiled during an Apple event on September 9, 2026. www.memesita.com · pc-tablet.com · www.latestly.com · thetechnologyexpress.com · laverdadnoticias.com · +4 more
- [● 7 SOURCES] Apple is reportedly developing a foldable smartphone, potentially named the iPhone Ultra, with a book-style design. noticiasargentinas.com · www.peoplenews.tw · thetechnologyexpress.com · technews.tw · www.letemsvetemapplem.eu · +2 more
- [● 4 SOURCES] Apple has reportedly canceled plans to increase production capacity for certain lines from 15% to 30%. www.peoplenews.tw · soha.vn · jablickar.cz · ototekno.harianjogja.com
- [● 9 SOURCES] The upcoming iPhone 18 Pro series is expected to utilize a 2nm A20 Pro chip manufactured by TSMC. thetechnologyexpress.com · soha.vn · pc-tablet.com · www.vogue.com.tw · technews.tw · +4 more