Apple braces for iPhone price hikes while unveiling AI‑enhanced iOS 27 features

Apple is preparing to raise iPhone prices as the surge in AI‑related demand has driven memory and storage component costs up to four‑fold, squeezing the company’s profit margins. Analysts estimate the premium iPhone 18 Pro could see a price increase of about $270 to protect operating margins.

At the same time, Apple introduced iOS 27, adding AI‑driven tools such as receipt scanning in Wallet, expanded digital loyalty‑card support, more granular location‑sharing options in Find My, and enhanced local recommendations in Maps. The update also brings new language options for Apple Music lyrics, upgraded AutoMix, and expanded fitness content. These software upgrades aim to replace third‑party apps and deepen the iPhone ecosystem.