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[BUSINESS] · United States · 71 sources

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Apple CEO John Ternus plans major organizational overhaul FAST-MOVING

Following his appointment as CEO, John Ternus is reportedly initiating a major restructuring of Apple to create a leaner, more engineering-focused organization. A key component of this overhaul involves increasing the frequency of product launches, potentially moving away from the company’s traditional spring and fall release cycles to introduce new devices more consistently throughout the year.

To achieve a more efficient structure, Ternus aims to reduce management layers between engineers and senior executives. This shift has already resulted in recent staffing changes within the hardware engineering division, where several engineering program managers and approximately six directors have been dismissed. Affected employees have been given a limited window to find new roles within the company.

Additionally, Apple is looking to expand its product roadmap and revenue streams. Plans reportedly include developing more experimental products, such as AirPods with cameras and smart glasses, as well as exploring new ways to grow services revenue. While the company previously considered cutting 5,000 AppleCare positions in favor of AI-driven support, those plans were ultimately put on hold.

Entities

Apple · Bloomberg · Bloomberg News · Eddy Cue · John Ternus · Kevan Parekh · Mark Gurman · Tim Cook · iPhone · iPhone 18 Pro

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