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[BUSINESS] · United States · 64 sources

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Apple cuts 200+ jobs in Siri and Vision Pro divisions amid AI pivot

Apple is undergoing a significant workforce restructuring, laying off more than 200 employees across its Siri, software, and Vision Pro divisions. The cuts include approximately 100 roles within the Vision Pro organization—specifically targeting teams focused on gaming and immersive video production—and roughly 100 roles within the Siri and Intelligent Systems Experience teams.

This realignment follows sluggish consumer adoption of the $3,499 Vision Pro headset and high production costs for immersive content. The company is shifting its strategic focus toward artificial intelligence and lightweight wearable technology, such as AI-powered smart glasses, which may be unveiled around WWDC 2027.

While the Vision Products Group has been reorganized and certain VR development teams have been disbanded, Apple has stated that it is not abandoning the Vision Pro hardware or the visionOS operating system. The restructuring comes ahead of John Ternus, the current head of hardware engineering, scheduled to succeed Tim Cook as CEO on September 1, 2026.

Entities

Apple · Apple Vision Group · Apple Vision Pro · John Ternus · Mike Rockwell · Siri · Steve Sinclair · Tim Cook · Vision Pro · Vision Products Group

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