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Apple cuts 200+ jobs in Siri and Vision Pro divisions amid AI pivot
Apple is undergoing a significant workforce restructuring, laying off more than 200 employees across its Siri, software, and Vision Pro divisions. The cuts include approximately 100 roles within the Vision Pro organization—specifically targeting teams focused on gaming and immersive video production—and roughly 100 roles within the Siri and Intelligent Systems Experience teams.
This realignment follows sluggish consumer adoption of the $3,499 Vision Pro headset and high production costs for immersive content. The company is shifting its strategic focus toward artificial intelligence and lightweight wearable technology, such as AI-powered smart glasses, which may be unveiled around WWDC 2027.
While the Vision Products Group has been reorganized and certain VR development teams have been disbanded, Apple has stated that it is not abandoning the Vision Pro hardware or the visionOS operating system. The restructuring comes ahead of John Ternus, the current head of hardware engineering, scheduled to succeed Tim Cook as CEO on September 1, 2026.
Entities
Apple · Apple Vision Group · Apple Vision Pro · John Ternus · Mike Rockwell · Siri · Steve Sinclair · Tim Cook · Vision Pro · Vision Products Group
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Apple Vision Pro remains in the company's product portfolio.
- [● 13 SOURCES] Apple has laid off at least 60 employees related to VR development. www.cnmo.com · time.news · 1001infos.net · americanbazaaronline.com · www.ispazio.net · +6 more
- [● 5 SOURCES] The priority for next-generation closed-headset projects has been lowered. www.cnmo.com · time.news · www.macrumors.com · www.ibtimes.com.au · www.ifanr.com
- [● 6 SOURCES] Smart glasses models may be introduced around WWDC 2027. dailyguardian.ae · donanimgunlugu.com · www.macrumors.com
- [● 7 SOURCES] Apple is shifting its focus toward AI-powered smart glasses and Siri integration. time.news · americanbazaaronline.com · smartmania.cz · www.pcmarket.com.hk · 1001infos.net
- [DISPUTED] Incoming CEO John Ternus reportedly signed off on canceling a second-generation Vision Pro and a cheaper Vision Air model. time.news · www.ibtimes.com.au
- [● 8 SOURCES] Approximately 100 jobs are being cut from Siri and related software teams. www.macrumors.com · dailyguardian.ae · noticiasdehoy.com.mx · www.sbctv.gr · hipertextual.com · +3 more
- [● 7 SOURCES] Apple is not eliminating the Vision Pro hardware or the visionOS operating system. americanbazaaronline.com · www.macrumors.com · www.appgefahren.de · dailyguardian.ae · time.news · +2 more
- [● 4 SOURCES] Apple is reducing its internal immersive video production unit. www.applesfera.com · dailyguardian.ae · www.iphoneincanada.ca · www.itvoice.in
- [● 5 SOURCES] Apple is shifting focus toward AI-powered smart glasses, with a potential unveiling at WWDC 2027. dailyguardian.ae · www.ifanr.com · donanimgunlugu.com · www.macrumors.com
- [DISPUTED] John Ternus is scheduled to succeed Tim Cook as Apple CEO on September 1, 2026. time.news · www.iphoneincanada.ca · www.ibtimes.com.au · 1001infos.net
- [● 16 SOURCES] At least 60 employees tied to Apple's VR efforts have lost their jobs. dailyguardian.ae · time.news · 1001infos.net · cincodias.elpais.com · www.cnmo.com · +11 more