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Apple reduces iPhone 18 Pro component orders amid rising costs
Apple has reportedly requested suppliers to reduce component orders for the iPhone 18 Pro and Pro Max by 15% to 20% for October. This adjustment follows lower-than-expected consumer demand and rising manufacturing costs.
Key drivers for the production shift include a significant increase in the price of memory chips, such as DRAM and NAND Flash, fueled by the global demand for artificial intelligence infrastructure. These rising costs have forced Apple to increase the retail prices of its premium models by approximately $100 compared to the previous generation.
While some reports suggest softening demand due to these price hikes, market data from China shows strong performance for the Pro Max model, which has seen high activation rates. Additionally, Apple’s decision to delay the launch of standard iPhone 18 models until spring 2027 has concentrated initial interest on the Pro series and the new foldable iPhone Duo, potentially complicating short-term demand forecasting.
Entities
AT&T · Apple · China · Foxconn · Google · Nikkei Asia · Qualcomm · Reuters · Samsung · TSMC · iPhone 18 Pro · iPhone 18 Pro Max
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 11 SOURCES] The expansion of AI data centers has increased competition and costs for memory chips. www.devdiscourse.com · byznys.hn.cz · www.breezyscroll.com · www.negocios.com · www.antaranews.com · +5 more
- [● 9 SOURCES] The starting price for the iPhone 18 Pro and Pro Max increased by $100 compared to the previous generation. www.devdiscourse.com · mobiili.fi · www.breezyscroll.com · www.antaranews.com · www.gizchina.com · +4 more
- [● 7 SOURCES] The reduction in component orders may be as high as 20%. www.negocios.com · mobiili.fi · www.breezyscroll.com · www.antaranews.com · zonait.ro · +1 more
- [● 17 SOURCES] Rising memory chip costs and higher device prices have contributed to softer demand. www.devdiscourse.com · mobiili.fi · byznys.hn.cz · www.breezyscroll.com · www.negocios.com · +10 more
- [● 19 SOURCES] Apple has cut component orders for October by at least 15% compared to original estimates. www.negocios.com · www.devdiscourse.com · mobiili.fi · byznys.hn.cz · www.breezyscroll.com · +12 more
- [● 8 SOURCES] iPhone 18 Pro series sales in China have been strong, exceeding previous year's first week by 12%. www.gizchina.com · zonait.ro · www.antaranews.com · www.financial-news.co.uk · www.breezyscroll.com · +1 more
- [● 24 SOURCES] Apple has instructed some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max. byznys.hn.cz · www.breezyscroll.com · www.negocios.com · www.antaranews.com · www.devdiscourse.com · +17 more
- [● 25 SOURCES] Component orders for October have been reduced by at least 15% compared to original estimates. byznys.hn.cz · www.breezyscroll.com · www.negocios.com · www.antaranews.com · www.devdiscourse.com · +18 more
- [● 25 SOURCES] Some suppliers have reported component order reductions of up to 20%. www.breezyscroll.com · www.negocios.com · www.antaranews.com · mobiili.fi · zonait.ro · +17 more
- [● 4 SOURCES] Some suppliers reported component order reductions of up to 20%. www.breezyscroll.com · coinpaper.com · www.negocios.com
- [● 27 SOURCES] Apple has reportedly reduced component orders for October by at least 15% compared to original estimates. dijitaliyidir.com · byznys.hn.cz · www.breezyscroll.com · coinpaper.com · innovation-village.com · +19 more
- [● 13 SOURCES] Apple's launch schedule for the iPhone 18 series was changed, delaying standard models until 2027. dijitaliyidir.com · www.blog-nouvelles-technologies.fr · www.letemsvetemapplem.eu · www.devdiscourse.com · eldiariodechihuahua.mx · +5 more