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[TECHNOLOGY] · United States, China, Japan, Taiwan · 74 sources

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Apple reduces iPhone 18 Pro component orders amid rising costs

Apple has reportedly requested suppliers to reduce component orders for the iPhone 18 Pro and Pro Max by 15% to 20% for October. This adjustment follows lower-than-expected consumer demand and rising manufacturing costs.

Key drivers for the production shift include a significant increase in the price of memory chips, such as DRAM and NAND Flash, fueled by the global demand for artificial intelligence infrastructure. These rising costs have forced Apple to increase the retail prices of its premium models by approximately $100 compared to the previous generation.

While some reports suggest softening demand due to these price hikes, market data from China shows strong performance for the Pro Max model, which has seen high activation rates. Additionally, Apple’s decision to delay the launch of standard iPhone 18 models until spring 2027 has concentrated initial interest on the Pro series and the new foldable iPhone Duo, potentially complicating short-term demand forecasting.

Entities

AT&T · Apple · China · Foxconn · Google · Nikkei Asia · Qualcomm · Reuters · Samsung · TSMC · iPhone 18 Pro · iPhone 18 Pro Max

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Apple iPhone 18 Pro Max [www.movilzona.es]
苹果被曝削减iPhone 18 Pro零部件订单,供应链回应 ”总量未变”_天极网 [yesky.com]
iPhone 18 Pro Max, anàlisi: [www.elnacional.cat]