Apple EarPods and AirPods Pro 3 hit record low prices in Italy

Apple's flagship AirPods Pro 3 are being sold on Amazon Italy for €199, €50 less than the usual €249 price and the lowest level ever recorded. The discount brings the premium earbuds, which feature upgraded active noise cancellation, spatial audio and new health sensors such as heart‑rate monitoring, to a historic low.

At the same time, Apple's classic wired EarPods have reappeared on European online stores at around €18, sparking a surge in sales that early 2026 data show rising by roughly 20 % across the region. The inexpensive, plug‑and‑play design appeals to users seeking a simple, battery‑free listening option and has become a modest counter‑trend to the dominant wireless AirPods lineup.

Both price cuts are being highlighted by Italian retailers as notable promotions, offering consumers a choice between the premium wireless experience and an ultra‑affordable wired alternative.