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[TECHNOLOGY] · United States · 81 sources

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Apple prepares iPhone 18 Pro and foldable iPhone Ultra launch

Apple is preparing for a major product launch on September 9, marked by a leadership transition as John Ternus succeeds Tim Cook as CEO. The event is expected to feature the iPhone 18 Pro and Pro Max, alongside the highly anticipated iPhone Ultra, Apple’s first foldable device. Reports suggest the iPhone Ultra may feature a 5.5-inch cover display and a 7.8-inch internal panel, utilizing a new hinge system to minimize screen creases.

Leaked details regarding the iPhone 18 Pro suggest a complete overhaul of its color palette, potentially introducing Dark Cherry, Sky Blue, and Black, while the traditional Silver option may be discontinued. The standard iPhone 18 model is reportedly being delayed until 2027, shifting the focus of the upcoming event toward the premium Pro and Ultra lines.

In the wearables sector, the Apple Watch Series 12 and Ultra 4 are expected to arrive with incremental updates rather than a major redesign. Key anticipated features include continuous heart rate monitoring and a significant overhaul of the Health and Fitness apps to provide more comprehensive wellness metrics. Apple is also reportedly testing ceramic finishes for the Series 12 in white and dark gray.

Entities

Apple · Apple Park · Bloomberg · John Ternus · Mark Gurman · Samsung · TSMC · Tim Cook · iPhone 18 Pro · iPhone Ultra

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