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[TECHNOLOGY] · United States · 84 sources

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Apple explores radical Apple Watch redesigns and new form factors

Apple is reportedly planning a major overhaul of its Apple Watch lineup to diversify its wearables strategy and compete with rising health-tracking trends. According to reports from Bloomberg’s Mark Gurman, the company is exploring several radical design shifts that could arrive in the next two to three years.

Key developments under consideration include a screenless fitness tracker to compete with specialized devices like Whoop and Oura, as well as models featuring round displays to break from the traditional rectangular design. Apple is also looking to expand its price tiers, potentially introducing ultra-premium models above the current Ultra and Hermès editions, alongside more affordable options below the current SE series.

Additionally, there are indications that Apple may bring back ceramic cases, a premium material used in earlier generations but discontinued in 2020. While immediate updates like the Apple Watch Series 12 and Ultra 4 are expected to focus on internal performance boosts and new health features, the long-term vision involves a fundamental restructuring of the smartwatch category to integrate more advanced AI and health monitoring capabilities.

Entities

Apple · Apple · Apple Watch · Bloomberg · Bloomberg · Eddy Cue · Mark Gurman · Oura · Oura · Samsung · WHOOP

Claims

What the coverage asserts, and how many sources carry each claim.

  • [● 2 SOURCES] Apple Watch Series 12 and Ultra 4 are expected to feature conventional improvements.
  • [● 3 SOURCES] Apple is exploring a major design overhaul for the Apple Watch.
  • [○ 1 SOURCE] Apple may introduce more affordable models compared to the Apple Watch SE.
  • [○ 1 SOURCE] The company is planning a second-generation redesign in 2027 and a third in 2028.
  • [● 2 SOURCES] Apple is considering round screens and screenless models.
  • [○ 1 SOURCE] Apple is focusing on AI-driven health and fitness features.
  • [● 2 SOURCES] The ceramic case could return as early as this year or in 2027. www.macrumors.com · 9to5mac.com
  • [○ 1 SOURCE] Upcoming Apple Watch models may include performance improvements via a new chip. www.macrumors.com
  • [● 2 SOURCES] The ceramic material is highly resistant to scratches and has a high-gloss finish. www.iphonote.com · 9to5mac.com
  • [● 3 SOURCES] Apple is working on a ceramic case option for the Apple Watch. www.iphonote.com · www.macrumors.com · 9to5mac.com
  • [○ 1 SOURCE] Upcoming Apple Watch models may include a new chip to provide a meaningful increase in performance. www.macrumors.com
  • [○ 1 SOURCE] Apple accounted for approximately 90% of all Edge AI-capable smartwatch shipments in the first quarter of 2026. www.macrumors.com

Sources

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