Apple's MacBook Neo Priced as Cheapest MacBook Amid Global Deals

Apple launched the MacBook Neo in March 2026 as an entry‑level laptop built around the iPhone A18 Pro chip, a 13‑inch IPS Liquid Retina display with 520 nits brightness, and 8 GB of RAM. Marketed as the most affordable MacBook, it is listed on Amazon for $589.99 for the 256 GB model and $689.99 for the 512 GB version.

Retailers have promoted the Neo with deep discounts: Vijay Sales in India is offering it at the lowest advertised price, while a limited‑time promotion highlights its lightweight design and battery life. The pricing undercuts a recent $500‑off deal on the 2024 M3 MacBook Air, which still costs about $109 more than the Neo. Compared to the Air, the Neo’s A18 Pro chip provides fewer CPU and GPU cores and lower memory bandwidth (60 GB/s vs. 100 GB/s), but its lower price targets students and budget‑conscious professionals.

Analysts note the Neo’s trade‑off of reduced display color gamut and contrast for cost savings, positioning it as Apple’s first product in a sub‑$600 laptop segment.