Apple iPhone 18 Pro and Pro Max released with price increases

Apple has launched the iPhone 18 Pro and Pro Max, featuring improvements in battery life, performance under load, and a new variable aperture camera feature. The new models are available in existing colors such as Black and Silver, alongside new options including Burgundy and Polar.

While the hardware offers enhancements, the new series comes with a higher price point. The iPhone 18 Pro is priced similarly to the previous year's iPhone 17 Pro Max, representing a 150 euro increase. For higher storage capacities, the price gap widens significantly, with the 2 TB iPhone 18 Pro Max costing 650 euros more than its predecessor.

In conjunction with the new release, Apple has removed the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 16 Plus from its current lineup. Accessories for the new devices, such as MAGEASY's Odyssey and Bright M series, are also entering the market to provide protection for the new aluminum frames.