< Back to all clusters
[TECHNOLOGY] · United States · 100 sources

started · updated

Apple to host September hardware event featuring iPhone 18 Pro and first foldable iPhone Ultra

Apple is scheduled to host its ‘Surprise and shine’ hardware event on September 9, 2026. The event is expected to feature the iPhone 18 Pro and iPhone 18 Pro Max, alongside the company’s first foldable smartphone, rumored to be named the iPhone Ultra.

The iPhone Ultra is anticipated to feature a book-style horizontal fold with an internal screen approximately 7.7 to 7.8 inches in size. Due to strict quality control measures regarding hinge performance and display flatness, initial production is reportedly limited to a few hundred units per day. Analysts suggest the device could be priced at $2,000 or more.

Rising component costs, particularly for memory chips driven by the AI boom, may lead to price increases of 10% to 20% for the Pro models. Additionally, the event is expected to include new Apple Watch models, such as the Series 12 and Ultra 4, and potentially new AirPods.

This event also marks a significant leadership transition, as John Ternus takes over as CEO from Tim Cook, who will move into the role of Executive Chairman.

Entities

Apple · China · John Ternus · Lewis Hilsenteger · Mark Gurman · Samsung · Samsung Display · TSMC · Tim Cook · TrendForce · Unbox Therapy · iPhone 18 Pro

Claims

What the coverage asserts, and how many sources carry each claim.

  • [● 6 SOURCES] The iPhone 18 Pro and iPhone 18 Pro Max may feature new color options including Dark Cherry/Burgundy, Sky Blue, and Black. diariofinanciero.do · www.iphonemod.net
  • [● 3 SOURCES] The iPhone 18 Pro Max may include a camera system with a physical variable aperture.
  • [● 3 SOURCES] The silver color option may be removed from the iPhone 18 Pro lineup.
  • [● 2 SOURCES] The prototype reportedly places volume buttons on the top of the device rather than the sides. offthepress.com
  • [○ 1 SOURCE] The demonstration units were reportedly sourced from an unidentified provider in China.
  • [○ 1 SOURCE] Leaked components suggest the iPhone 18 series and iPhone Ultra may feature smaller Face ID cutouts.
  • [● 5 SOURCES] A demonstration model of Apple’s first foldable device, potentially named iPhone 18 Ultra, has been shown in a video. diariofinanciero.do · offthepress.com
  • [● 2 SOURCES] The foldable prototype features a book-style design with a large internal screen and two rear cameras. offthepress.com
  • [● 4 SOURCES] The iPhone Ultra is expected to support MagSafe wireless charging despite its thin design. diariofinanciero.do
  • [● 3 SOURCES] The iPhone 18 Pro series will feature the new A20 Pro chip built on a 2nm process.
  • [○ 1 SOURCE] The iPhone 18 Pro models have reportedly entered mass production with color options including Dark Cherry, Sky Blue, and Black.
  • [● 3 SOURCES] The iPhone Ultra may replace Face ID with a side-mounted fingerprint scanner to maintain a slim 4.5mm profile. diariofinanciero.do · radioconaguante.com.ar

Sources

13 days ago
11 days ago
13 days ago
12 days ago