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[TECHNOLOGY] · United States, Hong Kong SAR China, South Korea · 100 sources

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Apple announces September 2026 event featuring iPhone 18 and foldable iPhone

Apple has officially announced a special event titled “Surprise and shine,” scheduled for September 9, 2026, at 10:00 AM PT at the Steve Jobs Theater in California. This event marks a significant leadership transition, as it will be the first major keynote led by incoming CEO John Ternus following Tim Cook’s move to Executive Chairman on September 1.

Industry analysts and reports suggest the event will focus on the iPhone 18 series, specifically the iPhone 18 Pro and Pro Max models. These devices are expected to feature upgraded cameras with variable aperture technology, new A20 Pro chips, and potentially higher price points due to increased component costs.

A major highlight is expected to be the debut of Apple’s first foldable iPhone, rumored to be called the “iPhone Ultra.” This device is projected to feature a book-style design with a large internal display and may utilize Touch ID to manage its thickness. Research firm IDC projects that Apple’s foldable device could see strong demand, potentially shipping over 10 million units in its first year despite a premium price tag.

Other anticipated announcements include new Apple Watch models, such as the Series 12 and Ultra 4, and advancements in Siri AI powered by large language models.

Entities

Apple · Apple Inc. · Apple Park · Bloomberg · Caviar · IDC · John Ternus · Mark Gurman · Samsung · Samsung Electronics · Steve Jobs Theater · TSMC

Claims

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Sources

“高定版”iPhone Ultra再添新款:液态金属版领衔,售价突破12万!_天极网 [yesky.com]