Apple launches AirPods Pro 3 with Vinicius Jr. campaign

Apple introduced the AirPods Pro 3, promoting them with a worldwide advertising campaign featuring Brazilian football star Vinicius Jr. during the build‑up to the FIFA 2026 World Cup. The ads highlight the device’s active‑noise‑cancellation system, which Apple claims delivers “the best active noise cancellation in the world,” cutting twice as much noise as the Pro 2 and four times more than the first‑generation Pro model. Additional features include spatial audio, heart‑rate monitoring, assistive‑hearing tools, real‑time translation and AI‑driven functions, priced at US$249.

Apple also published a guide to hidden AirPods capabilities, such as personalized spatial audio, automated shortcuts, and ambient sound options designed to improve concentration and work‑from‑home experiences. These settings can be customized without extra hardware, offering users deeper control over their listening environment.