Apple leadership transition: Tim Cook to step down as CEO

Reports indicate a significant leadership transition at Apple, with Tim Cook stepping down as CEO. According to Bloomberg’s Mark Gurman, the role has been handed over to John Tanas. Consequently, Cook is expected to be absent from the official video for the upcoming iPhone 18 Pro event in September, as the company aims to center the new leadership. While Cook is leaving the CEO position, he is not departing the company entirely and will serve as the Chairman of Apple’s Board of Directors.

Ahead of the upcoming ‘Surprise and Shine’ event, a leaked video has surfaced online appearing to show retail demo units of the iPhone 18 Pro and iPhone 18 Pro Max. The footage suggests new color options, including a ‘Dark Cherry’ red and a muted grey. Technical specifications for the new models are rumored to include the A20 Pro processor, 12GB of RAM, and advanced camera systems, running on the new iOS 27 operating system.