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Apple MacBook Neo pricing shifts amid memory shortages
Apple's entry-level MacBook Neo is seeing varied market activity following price adjustments. In the United States, the 256-GB model is priced at 699 US dollars, while the 512-GB version is 799 US dollars. These prices reflect a roughly 100 US dollar increase implemented in June 2026, which market observers attribute to a widespread industry memory shortage.
Despite the price hike, Apple reported a 29 percent increase in Mac revenue for the second quarter of 2026, reaching 10.352 billion US dollars. The MacBook Neo utilizes the A18 Pro chip and is noted for sufficient performance in daily tasks, though it faces limitations in intensive computing compared to the MacBook Pro.
In Europe, promotional offers are available. On Joybuy, the MacBook Neo with 512 GB of storage is listed for 779 euros. In the United Kingdom, retailers like Very and Argos offer different configurations, with Argos occasionally discounting the 512-GB model to 739 pounds.
Entities
Apple · Argos · Joybuy · MacBook Neo · Very
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Apple's Mac revenue reached 10.352 billion US dollars in the second quarter of 2026. borncity.com
- [○ 1 SOURCE] The MacBook Neo 256-GB model starts at 699 US dollars in the United States. borncity.com
- [○ 1 SOURCE] A global memory shortage led to price increases for Apple's MacBook lineup. borncity.com
- [● 2 SOURCES] The MacBook Neo features the A18 Pro chip. 1001infos.net · borncity.com
- [○ 1 SOURCE] The MacBook Neo with 512 GB of storage is available for 779 euros on Joybuy. 1001infos.net