Apple MacBook sales grow despite rising hardware prices

Apple has seen a rise in MacBook popularity, becoming the fourth largest computer vendor in 2026. In the second quarter of that year, Mac sales accounted for 10.1% of the market, totaling approximately 6.7 million units globally.

Despite this growth, consumers face rising costs. In June 2026, Apple increased prices across most hardware due to memory shortages and rising component costs. For instance, a 1TB MacBook Pro M5 model saw a price increase of approximately $300.

While prices are not expected to drop soon, analysts suggest waiting for upcoming releases. There is significant anticipation for a potential MacBook Ultra, which may introduce a tactile OLED experience to the lineup during Apple's annual autumn event.