Apple maintains focus on rectangular Apple Watch design

Apple continues to refine its wearable ecosystem, with discussions focusing on the design evolution of the Apple Watch and the immersive potential of the Apple Vision Pro. While some users have expressed interest in a circular design for the Apple Watch, reports suggest the company has explored such models internally but remains committed to its rectangular form factor.

The rectangular design is viewed as a functional choice that maximizes screen real estate, supports the software-driven ‘Complications’ feature, and maintains hardware efficiency for battery and sensors. A shift to a circular shape would likely require a complete overhaul of watchOS and could lead to hardware compromises.

In the realm of spatial computing, there is growing interest in using the Apple Vision Pro for live, immersive content, such as concerts or sporting events, to drive consumer adoption and demonstrate the device's unique capabilities.