Apple may allow third-party ads in Visual Intelligence

Code discovered in iOS 27 suggests that Apple may be preparing to allow third-party search providers to display sponsored results within its Visual Intelligence tool. This AI-powered feature uses Apple Intelligence to help users identify surroundings, analyze objects, and find information via their iPhone camera.

According to findings from MacRumors, the implementation would likely function similarly to sponsored product listings on platforms like Amazon or Google. Rather than Apple selling the advertising space directly, the code indicates the company may allow partners to insert sponsored images and links alongside organic search results.

While it remains unclear if Apple will take a revenue cut from these third-party advertisements, the move follows a broader trend of the company expanding its advertising footprint across the App Store and Apple Maps.