Apple may raise iPhone 18 prices due to rising memory costs

iPhone 18 Apple memory chip crisis RAM prices smartphone pricing

Apple is reportedly preparing to increase the prices of its upcoming iPhone 18 series, with estimates suggesting a hike of approximately $100 across all models. This potential price adjustment is driven by a global surge in the costs of memory components, specifically RAM and NAND flash memory. While Apple initially attempted to absorb these rising production costs to protect its profit margins and maintain consumer stability, the increasing pressure from the memory crisis may make a price increase unavoidable.

If these reports are accurate, the iPhone 18 Pro could see a starting price of roughly $1,199, up from the $1,099 starting point of the iPhone 17 Pro. This move would align Apple with competitors like Samsung and Google, both of which have recently implemented similar price increases for their flagship devices due to rising component costs.

The broader memory market is facing significant strain. A shortage of DRAM is being exacerbated by the artificial intelligence boom, as major manufacturers like Samsung, SK Hynix, and Micron shift production capacity toward high-bandwidth memory (HBM) for AI servers. This shift has reduced the supply of traditional DRAM used in smartphones and PCs, driving prices upward globally.

Entities

Apple · CXMT · DRAM · Google · Mark Gurman · Samsung · iPhone 18

Claims

What the coverage asserts, and how many sources carry each claim.

[● 7 SOURCES] Apple initially attempted to absorb the increased component costs to avoid raising retail prices. www.antaranews.com · telegrafi.com · alfallujah.tv · doanhnghiephoinhap.vn · thoibaonganhang.vn · +1 more
[● 6 SOURCES] The iPhone 18 Pro could potentially start at a price of $1,199. www.antaranews.com · telegrafi.com · alfallujah.tv · thoibaonganhang.vn · tekno.sindonews.com · +1 more
[● 7 SOURCES] The price increase is driven by rising costs of RAM and NAND memory components. www.antaranews.com · telegrafi.com · alfallujah.tv · doanhnghiephoinhap.vn · thoibaonganhang.vn · +1 more
[○ 1 SOURCE] The iPhone 18 Pro and Pro Max models are expected to be released in September 2026. www.antaranews.com
[● 7 SOURCES] Apple may increase the price of all iPhone 18 models by approximately $100. www.antaranews.com · telegrafi.com · alfallujah.tv · doanhnghiephoinhap.vn · thoibaonganhang.vn · +1 more
[● 6 SOURCES] Samsung and Google have also faced similar price pressures and have raised prices on some devices. www.antaranews.com · telegrafi.com · alfallujah.tv · doanhnghiephoinhap.vn · thoibaonganhang.vn · +1 more