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Apple faces rising iPhone costs and new advertising ventures
Apple is implementing several strategic shifts regarding its hardware and services. The company is introducing advertising into Apple Maps, initially targeting businesses in the United States and Canada. Advertisers can access a 15% credit on future spending, up to $1,000 per month, during their first year.
Regarding upcoming hardware, the iPhone 18 Pro is expected to face significant production challenges. Analysts at TrendForce report that manufacturing costs for the iPhone 18 Pro could rise by nearly 40% compared to the iPhone 17 Pro, driven largely by the surging cost of memory components. RAM is projected to account for up to 40% of total production costs by early 2027. The iPhone 18 Pro may also feature LTPO+ OLED panels to improve energy efficiency and allow for a smaller Dynamic Island.
Additionally, Apple is navigating geopolitical pressures. The U.S. government has reportedly cautioned the company against sourcing memory chips from Chinese manufacturers such as CXMT and YMTC due to national security concerns and existing trade restrictions.
Entities
Apple · CXMT · LG Display · Samsung Display · TSMC · TechInsights · The Wall Street Journal · Tim Cook · TrendForce · iPhone 18 · iPhone 18 Pro Max
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The iPhone 18 Pro may start with 256 GB of internal storage. geekissimo.com
- [● 2 SOURCES] The production cost of the iPhone 18 Pro could increase by nearly 40% compared to the iPhone 17 Pro. geekissimo.com · touchit.sk
- [● 2 SOURCES] Apple is introducing advertising in Apple Maps for businesses in the United States and Canada. www.fonetech.cz · www.letemsvetemapplem.eu
- [○ 1 SOURCE] The iPhone 18 Pro may use LTPO+ OLED panels to improve energy efficiency and enable smaller Dynamic Islands. www.negocios.com
- [○ 1 SOURCE] The share of RAM in total production costs for iPhones could exceed 40% by the first half of 2027. touchit.sk
- [○ 1 SOURCE] The US Commerce Secretary warned Apple against purchasing memory chips from Chinese manufacturers like CXMT and YMTC. thanhnien.vn
- [● 2 SOURCES] Advertisers in the US and Canada can receive a 15% credit on future ad spending for up to $1,000 per month during the first year. www.fonetech.cz · www.letemsvetemapplem.eu