Apple may split iPhone 18 launch, delaying half of lineup to 2027

Apple is expected to unveil six iPhone 18 models this September, but analysts speculate the company could stagger the rollout. The three premium models – iPhone Ultra, iPhone 18 Pro, and iPhone 18 Pro Max – would arrive as usual, while the standard iPhone 18, the entry‑level iPhone 18e, and a new iPhone Air 2 might be postponed until the spring of 2027.

Apple has not confirmed the plan, but observers suggest a split release could give each device more market focus and ease production schedules, preventing all new models from competing for attention at once.