APPLE PIE lab announces Autumn Harvest Festival

APPLE PIE lab, operated by Tsuguya Seika, is launching its Autumn Harvest Festival, ‘Have a nice Apple’, starting October 24, 2026. The event will be held at four locations: Karuizawa, Tateshina, Iijima, and Kawaguchiko.

The festival features the brand’s first open-style pie, a ‘Tea and Fresh Apple Open Pie’ made with skin-on apples and Earl Grey aroma, available in limited quantities. Other offerings include seasonal varieties such as ‘Fuji’, ‘Akie’, and ‘Marron’, as well as a limited-edition sweet potato flavored mini pie starting October 31.

Customers spending 2,500 yen or more can participate in an ‘Apple Lottery’ to win prizes, and an ‘Apple Pie Chart’ will be provided at stores to help customers select varieties based on their preference for sweetness or acidity.