Apple releases AirPods Pro 3 ad starring Vini Jr. ahead of 2026 World Cup

Apple unveiled a new 30‑second commercial titled “Dança” to promote the AirPods Pro 3. The ad features Real Madrid forward Vini Jr. dancing through the streets of New York, a venue for the upcoming 2026 FIFA World Cup, while the device’s active‑noise‑cancellation silences the surrounding chaos. Apple highlights that the AirPods Pro 3 use the new H2 chip, offering up to twice the noise‑cancellation performance of the previous generation, a built‑in heart‑rate sensor, longer battery life and an improved fit. The product is priced at €249 on Apple’s website. The campaign coincides with Apple’s recent WWDC announcements and recent European Siri‑AI restrictions, linking the launch to the global excitement surrounding the World Cup.

The ad underscores Apple’s strategy of pairing high‑profile athletes with premium hardware to showcase technical improvements and to capture attention during a major international sporting event.