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[TECHNOLOGY] · United States · 14 sources

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Meta and Apple remove Kromix AI app following deepfake nudity reports

Meta and Apple have taken action against the Kromix AI application following investigative reports by WIRED. Kromix, which marketed itself as an “AI image styler,” was used to generate non-consensual pornographic deepfakes of real individuals.

Meta ran a campaign of 32 advertisements for the app, specifically targeting male users with the tagline “Unleash Next-gen AI Magic.” One advertisement featured a woman closely resembling a prominent U.S. female politician in an explicit scenario. Meta removed the ad campaign after being contacted by journalists.

Apple removed the Kromix app from the App Store, stating that the developer had added prohibited features—including capabilities for sexualized deepfakes—after the app had passed its initial review process. Apple also removed a separate application, MaskAI, which allowed users to face-swap individuals into sexual situations.

The incident highlights challenges in platform moderation, as generative AI tools can now produce sophisticated, non-consensual imagery that bypasses automated detection systems. The Tech Transparency Project previously noted similar issues involving AI “nudify” apps on Meta’s platforms.

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Apple · Kromix · Meta · Meta Platforms · Tech Transparency Project · Wired

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