Apple seeks publisher deals to improve Siri AI reliability

Apple is reportedly in discussions with major news publishers to secure multi-year content agreements to improve its Siri AI. The company aims to provide more reliable news answers and reduce the risk of AI-generated hallucinations by using professional journalism rather than solely relying on AI-generated summaries.

Unlike some competitors that use mass data scraping, Apple may implement a financial model where publishers are compensated based on the volume of their content used. Reports suggest Apple could commit a nine-figure budget to this initiative. This approach seeks to ensure that Siri provides accurate, sourced information by integrating high-quality, verified reporting into its core operating systems, including iOS, iPadOS, and macOS.