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[BUSINESS] · United States · 100 sources

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Apple transitions leadership as John Ternus succeeds Tim Cook as CEO

Apple has officially undergone a major leadership transition. On September 1, 2026, John Ternus, formerly the Senior Vice President of Hardware Engineering, assumed the role of Chief Executive Officer. He succeeds Tim Cook, who has led the company for 15 years. Cook will remain at Apple in the new capacity of Executive Chairman, focusing on global policy and institutional relations.

This leadership change comes as Apple faces significant pressure to accelerate its artificial intelligence capabilities to compete with rivals like OpenAI and Anthropic. Ternus, a hardware specialist who joined Apple in 2001, is expected to maintain the company’s focus on product excellence while navigating the AI era.

Apple has scheduled its next major product event for September 9, 2026, under the theme ‘Surprise and Shine’. The event is expected to feature the iPhone 18 Pro and Pro Max series, as well as the highly anticipated debut of the company’s first foldable smartphone, reportedly named the iPhone Ultra. Other anticipated announcements include new Apple Watch models and updates to the Siri AI interface.

Entities

Apple · Apple Park · Arthur Levinson · Cupertino · Elon Musk · John Ternus · OpenAI · Phil Schiller · S&P 500 · Securities and Exchange Commission · Siri · Steve Jobs

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Sources

19 days ago
Tim Cook deixa cargo de CEO da Apple [www.brasilemfolhas.com.br]
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秋季发布会临近:iOS27接力功能曝光,新iPhone附赠充电头消息不实_天极网 [yesky.com]
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