Apple to host product event and launch AI features in China

Apple has confirmed it will hold a “Pro and tell” event in Los Angeles on October 28, which is expected to showcase new products, including a potential touchscreen MacBook Pro and new iPad models.

Regarding artificial intelligence, Apple Intelligence is set to begin testing in China by the end of October. To manage costs and supply, Apple plans to implement daily usage limits on certain server-side AI features, with options for users to purchase additional access. For the Chinese market, Apple has secured partnerships with Alibaba and Baidu to provide model capabilities and search functions for Siri.

In the broader smartphone market, Counterpoint Research reports that third-quarter shipments in China reached a 14-year low due to rising component costs and supply shortages. Despite this, Huawei and Apple together command over 40% of the Chinese market share, with Huawei holding 21.3% and Apple holding 19.5%.