Apple TV 4K price cut on Amazon offsets Apple’s recent price hike

Apple increased the price of its Apple TV 4K (2022) streaming box in June 2026, raising the official price from €169 to €229 – a €60 increase that was the steepest percentage rise across its product line.

Amazon is offering the same device for €161, a discount of €68 from Apple’s new price and €8 below the pre‑hike level. The promotion is unusual for Apple products, which are rarely discounted. The Apple TV 4K supports 4K Dolby Vision, HDR10+, Dolby Atmos, includes a Siri Remote with USB‑C charging, and functions as a home‑automation hub.