Apple TV Debuts at SDCC 2026 as Star Trek Marks 60th Anniversary

Apple TV will make its first appearance at the 2026 San Diego Comic‑Con, presenting a Hall H panel on July 25 that will showcase new and Emmy‑nominated series such as Dark Matter, Silo, Widow’s Bay and the upcoming film Matchbox The Movie. The schedule also includes a sneak‑preview screening of the first episode of Dark Matter Season 2, a multi‑sensory "Silo Experience" installation, and a moderated conversation with cast and creators.

Paramount+ and CBS Studios will also return to SDCC to celebrate Star Trek’s 60th anniversary and promote the new season of Strange New Worlds. Events feature a Star Trek Universe Hall H panel with cast members and executive producers, a fan screening of the Season 4 premiere, and specialty booths highlighting Lego, Magic : The Gathering collaborations and arcade‑style games. Additional activations include a replica USS Enterprise model and exclusive merchandise.

Both studios are leveraging the convention’s high‑traffic days to engage fans with panels, screenings, and interactive experiences tied to their flagship streaming properties.