Apple TV+ series Widow's Bay debuts with mayor Tom Loftis battling tourism and supernatural fog

Apple TV+ released the horror‑comedy series Widow's Bay, set on a remote New England island. The show follows Mayor Tom Loftis (Matthew Rhys), who has spent three years trying to improve the town’s infrastructure and attract tourists, even inviting a New York Times writer to write a feature.

As the reporter arrives, the island is plagued by a supernatural fog that follows an earthquake, claiming a fisherman as its first victim. The town’s dark history of murders, witch hunts and cannibalism fuels local superstitions, and many residents, including the skeptical Wyck (Stephen Root), resist Loftis’s modernization plans. The series blends dark comedy with horror as Loftis confronts the mysterious fog, ghostly threats, and his own personal insecurities while striving to revitalize the community.