Apple TV's 'Widow's Bay' Review and Massachusetts Filming Locations Highlight New England Charm

Apple TV's new horror‑comedy series *Widow's Bay* follows Mayor Tom Loftis (Matthew Rhys) as he tries to market a fictional New England island as the "next Martha's Vineyard" amid a series of strange, possibly supernatural events. Showrunner Katie Dippold blends off‑beat humor with eerie thrills, drawing comparisons to *Twin Peaks* and Stephen King‑style storytelling. Critics note strong performances, especially from Rhys and Kate O'Flynn, while citing uneven pacing and a tendency toward episodic rather than serial storytelling. A second season has already been greenlit.

The series was filmed on location across several Massachusetts towns, including Rockport (Old Harbor Road and Bearskin Neck), Gloucester (Lanes Cove, Half Moon Beach, Eastern Point Lighthouse), Berlin (Town Hall at 12 Woodward Ave), as well as spots in Groton and Maynard. These real‑world sites provide the New England backdrop that the show depicts, inviting fans to visit the actual locations featured in the series.