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[TECHNOLOGY] · United States, China, Japan, France · 15 sources

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Apple unveils iPhone Duo, its first foldable smartphone

Apple has officially entered the foldable smartphone market with the announcement of the iPhone Duo. Unveiled during its September 9 keynote, the device features a 'passport' form factor with a 5.4-inch external display and a 7.6-inch internal OLED screen. The phone is powered by the new 2nm A20 Pro chip and is expected to begin shipping on October 23.

Apple executives, including newly appointed CEO John Ternus and marketing chief Greg Joswiak, emphasized that the company delayed its entry to ensure the hardware and software met strict standards for quality and durability. To address industry-wide concerns regarding screen creases, Apple implemented a polymer-based display stack with a specialized nano-texture finish to provide a smoother, more durable surface.

The iPhone Duo's high price point, starting at $1,999 in the US, has drawn significant attention. Competitors like Samsung have responded with social media provocations, mocking Apple's late arrival to the segment. Analysts suggest that while the high cost may initially position the device as a status symbol for tech enthusiasts, Apple's large existing user base could drive significant market adoption.

Entities

Apple · Counterpoint · Duolingo · Greg Joswiak · IDC · John Ternus · Samsung · iPhone Duo

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