Applebee’s expands O-M-Cheese menu with new burger and nachos

Applebee’s is expanding its ‘O-M-Cheese’ menu platform with the introduction of the O-M-Cheese-adilla Burger and O-M-Cheese Chicken Nachos. The new burger, which is a variation of the brand’s Quesadilla Burger, is served in a skillet of molten queso and melted cheddar cheese alongside white corn tortilla chips, pico de gallo, and cilantro.

These items are available for a limited time, with the burger scheduled to be on the menu from August 31 through October. The new offerings are also part of the restaurant’s ‘2 for $25’ menu. Additionally, the company is introducing ‘Spooky Sips’ Halloween-themed cocktails and mocktails.

According to Chief Marketing Officer Michelle Chin, the expansion follows the social media success of the original O-M-Cheese Burger launched in January. The brand is also utilizing its NFL partnership to promote the new menu extensions.