Apple unveils M6 MacBook Pro and introduces $699 Neo laptop

Apple is expected to launch a new MacBook Pro equipped with the upcoming M6 processor in the autumn of 2025/2026. The M6 chip is rumored to be built on a 2 nm process by TSMC, delivering 10‑15 % higher performance and up to 30 % lower power consumption compared with the current M5 generation. The device would retain the 14‑inch mini‑LED display, ProMotion 120 Hz panel and a starting price near $1,999, keeping the existing port and cooling layout.

In parallel, Apple announced the MacBook Neo, a low‑cost entry‑level laptop priced at $699. It uses the A18 Pro chip together with InFO‑PoP memory technology, offering high memory bandwidth while requiring far less RAM than comparable Windows notebooks. The Neo targets the mass‑market Windows segment by emphasizing efficiency over raw specifications.

Apple also expanded its Refurbished Store, adding several M5‑based MacBook Pro models at discounted prices, such as a 14‑inch M5 Pro with 16 GB RAM and a 512 GB SSD for €1,439. Additionally, rumors describe a forthcoming MacBook Ultra, a higher‑end model featuring an OLED touchscreen, Dynamic Island, and optional cellular connectivity, powered by M5 Pro/Max chips.

These announcements signal a broad refresh of Apple’s laptop lineup, spanning premium, mid‑range, and budget segments, and are expected to influence competition in the PC market.